Wednesday, the reverse mortgage lender Open mortgage undertook to suspend his Facebook advertisement for the month of July in solidarity with the Stop hate for profit campaign.
The multi-channel mortgage lender said in a press release Let him stick with the campaign created in response to the social media company’s failure to tackle the proliferation of hate and misinformation on the platform.
“At Open Mortgage, we believe that the best is possible,” said Scott Gordon, Founder and CEO of Open Mortgage. “By withholding our money, we want to make it clear that we do not tolerate racism and that we are inspiring reforms. “
Stop Hate For Profit asks companies to stop advertising on Facebook and Instagram for July 2020 to grab the attention of the social media giant and demand that it tackle racism on its platform, the statement said.
The campaign was created by a number of civil rights groups, including the National Association for the Advancement of People of Color, Change color, the Anti-Defamation League, Free press, Common sense media and Sleeping Giants.
“We firmly hold the hope that positive change will happen when we stand up against what is right,” Gordon said.
“It’s really years of the company’s social media actions that have forced us to consider how we participate in such a problematic platform,” said CEO John Graff. “So, we finally decided in January 2019 to stop advertising there altogether.”
Facebook CEO and founder Mark Zuckerberg on Friday shared a post to his personal page on the platform highlighting new policies the company would apply in terms of combating hate speech.
“Today we ban a broader category of hate content in advertisements. Specifically, we are expanding our advertising rules to prohibit claims that people of one race, ethnicity, national origin, religious affiliation, caste, a specific sexual orientation, gender identity or immigration status threatens the physical safety, health or survival of others. “Zuckerberg said.