As the 2022 NHRA Camping World Drag Racing Series regular season wraps up this weekend at the NHRA Historic U.S. National Championships, Justin Ashley Racing and Davis Motorsports have announced a multi-year extension to their primary sponsorship deal with Phillips Connect. , a national leader in tractor-trailer tracking. and sensor technologies. The extensive marketing program began this season at the NHRA Winternationals, and throughout the season the impact of marketing elements grew exponentially, in part thanks to Ashley’s dominance on the track ahead of the World Cup playoffs. countdown as well as business-to-business opportunities that developed at events throughout the season.
“Our goal throughout this season has been to provide Phillips Connect and its partners with an elite marketing platform dedicated to creating additional business opportunities. Its success is a direct result of hard work and tireless commitment Phillips Connect has given to the overall success of this program,” said Ashley, a two-time winner and four-time runner-up this season. “Since the start of the season, Jim Epler has been on the road visiting Phillips customers Connect to showcase its smart trailer technology between races. Rob Phillips, Amber White and their team have overseen the implementation of so many creative ideas dedicated to improving the business of their business, their customers and their partners. I am so grateful to have the opportunity to continue to represent an organization with such an exceptional culture and to work with people that I love and appreciate very much. I know the best is yet to come for Phillips Connect and our team on and off the circuit.
This season, Phillips Connect introduced an interactive display that is present at every NHRA national event. It highlights the wide range of smart trailer technology products that improve and streamline Phillips Connects customer operations with instant data analysis and insight into fleets’ most critical assets to improve uptime, operational efficiency and driver safety. Additionally, a wide variety of companies were welcomed at races and joined Justin Ashley Racing, including Velociti, Bendix, Sensata Partners and the Wyakin Foundation.
“Our partnership with Justin and the NHRA has allowed us to create a direct path to connect in a unique way with our customers,” said Phillips Connect Founder and CEO Rob Phillips. “Justin Ashley and his Davis Motorsports team have been great supporters of our mission and have worked hard to demonstrate their commitment to a successful partnership with our team at Phillips Connect.”
“After more than 20 years away from the sport of nitro drag racing, I couldn’t be happier to market our products and services using the NHRA platform,” said Jim Epler, executive vice president of Phillips. Connect. “Justin has been an outstanding representative of our brand and our culture. We like to win, but we also have to win off the track, and that’s what this partnership has proven to be very effective in doing.
Phillips Connect and Justin Ashley Racing have both had immediate success with the launch of this program and are excited to take the partnership to the next level in 2023. With a comprehensive marketing plan already in place, the team expects to see an even higher return on his investment as they enter the new season.