GCN brings its gaming and esports expertise to a collaboration with industry leaders Black Fire Innovation to collaborate on content creation, tournament production and program development to advance Black’s mission. Fire Innovation

TORONTO, June 28, 2021 (GLOBE NEWSWIRE) – GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) (“GameSquare“or the”Company“), an international games and esports company, is pleased to announce that the Gaming Community Network (“GCN“), which is part of the GameSquare group of companies, announced an alliance with Black Fire Innovation, a collaboration between the University of Nevada, Las Vegas (“UNLV”) Office of Economic Development and Caesars Entertainment, Inc. This team effort should unite GCN’s gaming and esports expertise with Black Fire Innovation’s state-of-the-art facilities.

“The collaboration between Black Fire Innovation and GCN is expected to foster innovation in esports to create more opportunities and collaboration in the wider video game industry,” said Drew Brunson, vice president of partnerships and activations of GCN, a former UNLV student and longtime supporter of Black Fire Innovation.

Through this alliance, GCN is responsible for leading a variety of initiatives, including: producing college esports tournaments, hosting and mentoring content creators, and developing a program as part of a master class series allowing students to acquire concrete information on the gaming and esports industry. GCN also plans to attract brands to engage in its product programs at Black Fire Innovation.

GCN bridges the gap between traditional media and games with its proprietary media network reaching over 65 million MAU (monthly active users) in the United States and over 115 million MAU globally; GCN uses this scope to generate premium content designed to spark conversations. In partnership with Van Wagner Sports and Entertainment, GCN recently produced its first Collegiate Esports Invitational featuring Fortnite. The event took place at Black Fire Innovation, where colleges and universities from ten NCAA conferences competed for the national crown, ultimately won by the University of Maryland in Baltimore County.

“One of Black Fire Innovation’s missions is to advance the hotel and gaming space as we know it today through creativity, entrepreneurship and the acceleration of new technologies. GCN is an emerging thought leader in the global esports community, and we are delighted to be partnering with them on Black Fire Innovation, ”said Bo Bernhard, Ph.D., Acting Associate Vice President of the Office of the UNLV Economic Development and Executive Director of UNLV. International Gaming Institute.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international games and esports company based in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports and, more broadly, sports and entertainment markets. GameSquare’s acquisition of Code Red Esports Ltd. (“Coded
red“), an esports talent agency, provided a first foothold in Europe through its UK operations. Code Red represents top on-screen talent, players and influencers and works with leading global brands to develop campaigns influence and esports marketing strategies. The second acquisition of Reciprocity Corp. by the Company provides access to Asia, Latin America and North America. Its gaming and esports assets include: a franchise CrossFire in China which it owns with its partner LGD Gaming, a 40% stake in a League of Legends team that operates in Latin America, and its wholly owned subsidiary, GCN, a digital media company focusing on the public. games and esports based in Los Angeles, USA

About GCN

GCN is the only independent media group dedicated entirely to gaming and esports across community sites, content producers, influencers, and tournament / event operators. Bridging the divide between traditional media and games with a ‘Gamer First’ promise, GCN’s aggregated and integrated proprietary media network reaches over 65 million MAU in the United States (115 million MAU worldwide) for a premium content designed to provoke and share conversations. GCN creates bespoke strategic solutions, from content creation to large-scale tournaments for any endpoint, be it social media, TV broadcasting or live streaming. As a subsidiary of GameSquare, GCN works with its partners to deliver memorable experiences for players and brands. To learn more, visit GCN.gg or follow LinkedIn at www.linkedin.com/company/GamingCommunityNetwork/.

About Black Fire Innovation

Black Fire Innovation is a unique public-private partnership between the University of Nevada, Las Vegas, one of the top research institutes in the United States, and Caesars Entertainment, Inc., the largest casino entertainment company in the United States. United and one of the most diverse casino entertainment providers. As the flagship tenant of UNLV’s Harry Reid Research and Technology Park in Las Vegas, Black Fire Innovation includes 43,000 square feet of innovation space – designed to provide students, entrepreneurs and industry partners deprived of opportunities to accelerate new ideas that drive the hotel industry and the Las Vegas community forward. This collaborative space gives researchers unprecedented access to perform on-demand testing of new ideas and products in an emulated integrated complex with a casino, sports betting, hotel rooms, a digital lounge and a sports arena. ‘esports. Learn more at www.blackfireinnovation.com.

Investor Relations

For more information on GameSquare Esports Inc., contact Kevin Wright, President:

E: [email protected]
Phone. : (416) 861-2267

Media contacts

For more information on GCN, contact Matt Basta:

E: [email protected]

Forward-looking information

This press release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements“) Within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as of the date of this press release. Any statement that involves discussions regarding predictions, expectations, beliefs, plans, projections, goals, assumptions, future events, or performance (often but not always using expressions such as “expects” or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “planned”, “plans”, “estimates”, “believes” or ” ), events or results “may” or “could”, “would”, “could” or “could” be considered to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this press release, forward-looking statements relate to, among other things: GCN’s ability to unite its gaming and esports expertise with Black Fire Innovation’s state-of-the-art facilities, to lead certain various initiatives and attract brands with which to engage its programs produced by Black Fire Innovation, the activities and operations of the Company and its subsidiaries, and the Company’s ability to execute its business plan. Forward-looking statements are necessarily based on a number of estimates and assumptions which, while believed to be reasonable, are subject to known and unknown risks, uncertainties and other factors that may cause actual results and future events differ materially from those expressed or implied. by such forward-looking statements. These factors include, but are not limited to: general business, economic, competitive, political and social uncertainties. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Therefore, readers should not place undue reliance on the forward-looking statements and information contained in this press release. GameSquare assumes no obligation to update any forward-looking statements of beliefs, opinions, projections or other factors, as they change, except as required by law.

Neither the Canadian Securities Exchange (“CST”) Nor its market regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

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