Bruce Springsteen and his management knew that Ticketmaster’s dynamic pricing system could drive ticket prices up to thousands of dollars in the main market for Springsteen and the E Street Band’s upcoming US tour.
“In pricing tickets for this tour, we have carefully considered what our peers have done,” Springsteen manager Jon Landau said in a statement to The New York Times on Tuesday, June 26. “We chose prices lower than some and on par with others.
Fans are upset that the price of some floor seats has increased to over $5,000 due to dynamic pricing, which adjusts the price in real time based on demand. The system had previously been applied to tours by Paul McCartney, Harry Styles and Taylor Swift, with similar tickets over $1,000 as a result.
“Regardless of the comment about a modest number of tickets costing $1,000 or more, our true average ticket price has been around $200,” Landau said. “I believe in today’s environment, it’s a fair price to see someone universally regarded as one of the greatest artists of their generation.”
Just over 88% of tickets were sold at face value, according to Ticketmaster. Prices for shows in arenas ranged from $59.50 to $399 before service charges, and the average ticket price was $202. Ticket prices were not revealed until the day of the first on-sale on July 20.
The price for the 2016 and 2017 “River Tour,” the E Street Band’s final tour, was below the industry average, between $68 and $150 for a typical arena show. Prices for upcoming shows in European stadiums ranged from around $65 to $165, when European currency is converted to US dollars.
After:Springsteen fans suffer sticker shock
“Springsteen fans are generally livid and upset. And rightly so,” Howie Chaz, founder of Facebook group Spring-Nuts, said via email. “At a time when we were supposed to be the most excited and more euphoric, it became a time of anger, frustration, and yes, a sense of betrayal. This whole ticket process was a complete disaster on so many levels. It will take a long time to digest and overcome, if some choose to do so.
Tickets to area shows, including Madison Square Garden in New York on April 1; two at the new USB Arena in Belmont Park, New York, April 9 and 11; and the Prudential Center in Newark on April 14 will go on sale Friday, July 29.
After:Majority of Boss tickets sold at face value, according to Ticketmaster
A second leg of the North American tour will begin in August 2023.
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Jersey Shore native Chris Jordan covers entertainment and reporting for USA Today Network New Jersey. Contact him at @chrisfhjordan; [email protected]