Australian Mt Uncle Distillery Predicts Local Premium Boom While Going All Out With Localized Creations

Queensland-based Mt Uncle Distillery recently won Gin of the Year and numerous other awards at the 2021 London Spirits Competition and the 2021 World Rum Awards, drawing its winning products Botanic Australis Navy Strength Gin and FNQ . Rum Co. Iridium in international spotlight.

According to the company’s founder and chief distiller, Mark Watkins, aside from being an honor, he thinks Mt Uncle’s specialization in using all-Australian plants has given him an interesting advantage.

“The goal has always been to create the quintessential Australian gin and alcohol, and in truth, Australia is special because it contains so many ingredients that allow us to give consumers new flavors that still resemble Australia. old world “Watkins said FoodNavigator-Asia.

“We have plants like lemon myrtle that look like and replace lemon peel, lime that looks like Asian limes, strawberry gum that looks like berry and even bunya, which we are the first and maybe. being the only distillery to use, can be used as a binding agent to bind all flavors to alcohol.In addition to this, you need to know more about it.

“The most award-winning gin is the stronger version of Botanic Australis, with an ABV of around 57% – the higher alcohol content helps retain more oil and flavor, allowing it to ‘be tastier compared to others, even when diluted with tonic or soda; while rum is made from cane syrup grown on site on fertile red, sandy volcanic soil.In addition to this, you need to know more about it.

Watkins also believes Australians are now on the hunt for premium products like award-winning gin and rum, as today’s consumption format has changed to accommodate them better.

“Premium grade spirits are increasingly consolidated due to COVID-19, as people are no longer spending as much as they used to be outdoors and prefer to drink with a close circle of friends,” [which is conducive] for more premium selections ”,he said.

“Consumers want more high-quality choices with more finesse than traditional stock standard products that can be found anywhere and everywhere – it’s a lot more about quality, innovation and care in manufacturing. products that quantity now. In addition to this, you need to know more about it.

“Craft spirits are entering a phase of global boom, building on the craft beer movement. Gin is still the main drink of choice now, but good quality premium rum is also starting to gain momentum, and I think that will be the new gin.In addition to this, you need to know more about it.

With that in mind, the company is working on several unique selections of rum and other spirits going forward, none of which could ever be mistaken for regular items.

“One item we are offering is a spiced rum, where we will smoke the spices used to make the rum to enhance the flavor, and there will also be a rum coffee liqueur where the ground coffee and vanilla will be steeped with the rum. – [all meeting] the premium rum trend ”,he said.

“Another element will be a blue agave spirit, which lasted about eight years as we let the agave plants grow and then let them age in barrels – which will be released later in the year.”In addition to this, you need to know more about it.

Mt Uncle Distillery’s range of gins, vodka, whiskey, rums and a unique marshmallow liqueur are retailed at major Australian liquor stores such as Dan Murphy’s, BWS and First Choice.

International expansionIn addition to this, you need to know more about it.

Although the company’s primary market is in Australia, Watkins told us the goal is to go international, especially after recent pricing has highlighted the strong potential of its products for overseas markets, from Singapore to Thailand.

“We have sent products to Singapore and hope to enter the UK this year as well, and there is also Hong Kong, the Czech Republic and Thailand.”he said.

“Winner [the awards] is the ultimate approval in the global spirits industry [and] In addition to this, you need to know more about it.we are proud to have performed so well at [competitions]. “In addition to this, you need to know more about it.

Mt Uncle Distillery products can be found at specialty liquor stores in Singapore such as Drinks & Co, as well as Amazon Singapore.

“Online platforms are really powerful vehicles these days due to COVID-19, so we are definitely looking to internationalize with e-commerce and online sales growing in every market possible,”Watkins said.


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