Americans rethink “How much I

CHARLOTTE, North Carolina, March 2, 2021 / PRNewswire / – Most American Adults Say They Are Reconsidering The Benefits Of Living Closer To Family In Light Of COVID-19, A Recent Poll From Ally at home, the division of direct mortgages to consumers of Allied bank.

The results of a January 2021 A survey of more than 2,000 American adults aged 18 and over shows that 67% of Americans would like to live closer to their families – a significant change from the original survey carried out in April 2019, while only 27% of those polled said they wanted to live within 45 minutes by car of their family.

Pandemic protocols have made it more difficult to pass through to visit a family member. While video chat services have helped people stay in touch, 61% of Americans say it’s still very difficult not to be able to see their family members in person. Most respondents think the pandemic would be more bearable if they lived closer to their families. In particular, 71% of Millennials and 64% of Gen Xers say they have trouble seeing only their families virtually.

But while most people say it would be nice to be closer to their family, many also still want their personal space – especially now that the lines between work, school and home are blurred in due to the pandemic. Forty-three percent of respondents say family members shouldn’t live close enough to just ‘drop by and say hello’, compared to 37% who felt this way according to the April 2019 investigation.

“The pandemic has changed our lives in many ways, especially by separating families for long periods of time,” says Glenn Brunker, president of Ally at home. “Priorities have changed for many Americans who now want to live closer to their families, and finding their next home can be difficult in today’s real estate environment. It is important that consumers do their homework before starting their home search to understand the process and conditions. “

While today’s low mortgage rates make home ownership more affordable, they also make it more competitive with low inventories and rising home prices in many popular real estate markets in the United States. In this seller’s market, buyers can prepare for success with three simple strategies:

  1. Understand in advance how much home they can afford by using free online calculators offered on the websites of many lenders.
  2. Learn about the home buying process, including the criteria lenders will assess, including credit scores, employment history, and income.
  3. Work with a digitally-focused lender who performs much of the mortgage process online so buyers can act quickly once they find their dream home.

“The process of buying a home can seem like a huge undertaking,” Brunker said. “Preparation and a trusted loan partner who provides advice in the best interest of the borrower can help consumers get the right loan for their financial situation and make the process easier. “

Other survey results include:

I want you to be close …

  • Two-thirds of Americans (67%) say that as the pandemic continues, they would like to live closer to their families.
  • As might be expected, with work and school now largely taking place at home, survey data shows that parents with children want to be closer to extended family than others (76% ).
  • Three in 10 Americans have thought about being closer to their families since the start of the pandemic.

… but not too close

  • More than half of Americans (55%) agree that they miss their family, they don’t think they could live with them, or live too close.
  • Gen Z (43%), Millennials (49%) and Gen X (48%) are more likely than Baby Boomers (33%) to say family shouldn’t be living close enough for them to come just say hello.
  • Men (66%) are more likely than women (56%) to say that there should be some driving distance between them and their parents or in-laws.

Fewer frequent travelers

  • Since the start of the pandemic, 61% of Americans have canceled trips to see their families.
  • Those in the Northeast (68%) are more likely than those in the South (60%), Midwest (61%) and West (59%) to report having canceled trips.

Face-to-face time beats video chat every time

  • Three in five Americans (61%) say that while video chatting helped, not seeing close family in person was very difficult.
  • Of these, Millennials (71%) and Gen X (64%) say they have the most difficulty being able to see their family only virtually.

This online survey was conducted by Regina Corso Consulting on behalf of Ally Financial between January 13 and 17, 2021, among 2,054 US adults aged 18 and over. Figures for age, sex, education, income, employment and region have been weighted to bring them into line with their actual proportions in the population. Since the sample is based on those who agreed to participate, no estimate of the sampling error can be calculated.

About Financière Ally inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company with $ 182.2 billion active at December 31, 2020. As a customer-centric company with passionate customer service and innovative financial solutions, we relentlessly focus on “doing it right” and being a trusted financial services provider to our consumer, business and corporate clients. We are one of the nation’s largest full-service auto finance operations, providing a wide range of financial services and insurance products to auto dealers and consumers. Our award-winning online banking (Allied bank, FDIC member and Equal Housing Lender) offers mortgages, personal loans and a variety of deposit and other banking products, including savings accounts, money market and checks, certificates of deposit (CDs) and individual retirement accounts (IRA). In addition, we offer securities brokerage and investment advisory services through Ally Invest. Our strong corporate finance business provides capital to equity sponsors and mid-market companies.

For more information and disclosures about Ally, visit


Marisa Bazemore
Allied public relations
[email protected]

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